Senior Manager of Marketing

Area : Los Angeles, California

Description : Our client is the leading ecommerce platform for marijuana packaging and accessories.  They are seeking a Senior Manager of Marketing and Ecommerce to work on various corporate strategy initiatives and lead teams and processes with a particular focus on the marketing function. The ideal candidate will work to address key issues across pricing, analytics, marketing strategy, and a variety of other cross-departmental areas, in addition to managing their ecommerce team.

Responsibilities:

- Manage all marketing operations and systems, including management processes and metrics, campaign tracking, marketing automation systems, database management, targeting and segmentation plans, ecommerce, and alignment with sales operations

- Manage, train, and lead the marketing team (currently ~20 people across design, ecommerce, and marketing)

- Lead marketing strategy, creative development, and execution for the company across all touchpoints

- Use data and analytics to answer key marketing questions across the company

- Manage external digital marketing programs and communicate business updates to the executive team

- Identify opportunities for new and effective ways to promote the company online

- Lead cross-functional teams and collaborate with key internal and external partners in order to deliver on both long- and short-term objectives and business plans

Qualifications:

- Bachelor's Degree, required

- MBA, preferred

- 7+ years’ experience in CPG marketing, ideally with at least some B2B exposure

-  Experience managing online channels (SEO, SEM, Display, Affiliate Marketing)

- Deep expertise in marketing automation, marketing analytics tools, and CRM solutions

- Entrepreneurial team player, collaborator, and influencer with proven ability to drive change through ideas

- Ability to work well in a team-oriented environment

- Ability to coordinate and collaborate cross-functionally to support all aspects of the business, including (but not limited to) IT/IS, Sales, Sales Operations, and Finance
 

Published : Jan 9, 2018

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