VP of Strategic Planning and Marketing

Area : Los Angeles, California

Description : Our client is one of the world’s leading conference producers.  They are seeking a results-oriented executive with exceptional leadership skills and enthusiasm. The VP of Strategic Planning and Marketing is responsible for developing and executing the marketing strategy, leading a high-performing team.

The ideal candidate will have strong leadership abilities, develop communities of learning for stakeholders, empower team members, and operate with integrity, responsibility and passion in all they do.

Responsibilities:

- Shape strategy and identify growth engines for the company

- Create, own, and implement overall company marketing strategy, which relies heavily on digital as well as some direct mail

- Assess and develop new products to drive revenue and profits

- Provide structured decision-making and implement overall company marketing strategy

- Identify target customer segments and develop retention strategies

- Synthesize information and analyses into creative business insights and recommendations

- Incorporate multiple perspectives into high quality deliverables

Qualifications:

- BA/BS in Marketing, Business, Engineering or related field required

- Advanced degree (MBA, MS, MA, PhD) preferred

- 10+ years of business experience in marketing, strategic planning, and/or new product development functions

- Track record of hiring, developing, and retaining strong and diverse talent

- Analytical chops and comfort with a huge volume of client records (8mm+)

- Experience developing and managing a brand

- Ability to oversee complex initiatives and drive them to successful conclusion

- Outstanding communication and presentation skills

Published : Nov 17, 2017

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